Many of the 1,000-plus print, TV, radio and Internet ads target immigrant and minority communities, which are traditionally among the hardest to count, and emphasize that data collected by the Census Bureau is confidential and cannot be shared, even with other government agencies.
Bureau Director Steven Dillingham, who will fly this week to Toksook Bay, Alaska, population about 660, to count the first person in the census, introduced the campaign at the District’s Arena Stage, where placards displayed print and TV ads, along with maps and booklets about the census that will go to more than 117,000 schools across the nation.
In one Spanish-language TV spot featuring young Hispanic men, one says he is worried it could be dangerous to fill out the form. Not at all, his friend assures him, saying he filled out the census 10 years ago and it was fine.
The campaign targets audiences in 13 languages, along with African Americans, Native Americans and children, who also are typically undercounted.
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